Medical Center
Ticino, Switzerland
Main activities:
- WEB DESIGN
- PHOTOGRAPHY
- GRAPHIC DESIGN
Medical Village is a new and innovative multifunctional healthcare complex in Switzerland.
We helped our client define a distinctive corporate image. The logo already existed; our goal was to ensure continuity and consistency across all communication, both online and offline.
In addition to the website restyling and the new online image, we supported the client in launching new activities by creating brochures, informational materials, and promotional items, which were used for the inauguration event and various offline promotional activities.
CORPORATE IDENTITY AND COMMUNICATION
A complete Corporate Identity cannot exist without a Brand Manual, which establishes guidelines for the correct and incorrect use of the logo.
First, we defined the distinctive elements of the corporate identity to include in the manual.
We also designed letterheads, various promotional materials for the centers’ activities, and printed the existing business cards
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WEBSITE
Clean, clear, and easy to navigate—a website designed for all patients! We organized the information so that visiting hours, locations, and offered services are immediately accessible.
To complete the project, our photographer Riccardo captured the entire team, giving a face and the proper recognition to all members of this large medical group. The images convey both the professionalism and humanity of the staff, creating a direct and reassuring connection with patients.
SOCIAL MEDIA
We supported the client during the initial startup phase, carefully managing the social media editorial plan.
During this stage, we focused on promoting events, initiatives, and news from the newly launched medical center.
In addition to writing the content, we also customized the images by adding graphic elements aligned with the Medical Village style, creating a consistent and recognizable visual identity.
