Online Magazine
Milan, Italy
Main activities:
- WEB DESIGN
UP-CLIMBING is a magazine specialized in mountain sports, serving as a reference point for athletes and enthusiasts of Bouldering, Crag Climbing, Multipitch, Ice Climbing, Mixed Routes, Running, and much more.
The online portal was completely redesigned and “migrated” to the WordPress platform.
In addition to the updated design, which is sleeker, more interactive, and mobile-friendly, much of the work focused on migrating and reorganizing the content from the previous website.
UP-CLIMBING is a portal with over 15,000 articles, images, and videos—a challenge we enthusiastically embraced. On the new web portal, it is now possible to view directly from the preview:
– ARTICLES
– GALLERIES
– VIDEOS
– AUDIO
A dedicated section was created for Events, where a calendar allows users to quickly preview the month’s events. Users can also consult the full list of activities, view details, and filter everything by category.
ADVERTISING
As a magazine, UP-Climbing needed to enable advertising on its own website. Advertising spaces (banners) were set up, categorized by type and size, and displayed on the site according to the client’s needs and scheduling.
All content is therefore classified and categorized so that users can easily find related articles, events, and gear connected to the topic they are reading.
Every aspect of navigation has been carefully designed to meet the tastes and needs of the UPCLIMBING audience, providing a new tool to create and manage web content efficiently, without compromising the high performance levels required.
