3*S Hotel
Marina di Pietrasanta, Italy
Main activities:
- WEB DESIGN
- WEB MARKETING
- PHOTOGRAPHY
Hotel Andreaneri is one of our longest-standing clients. We have been collaborating with the hotel and the family that runs it for over 10 years.
This long-established working relationship has allowed us to gain a deep understanding of this fantastic property.
Hotel Andreaneri is a project in constant evolution and growth. Over the years, we set new goals, maintaining an ongoing operational and consulting relationship. Our work covers everything from online promotion of the hotel to visual communication and sales.
We carried out a website redesign, creating a faster and more efficient navigation flow, focusing— as always—on mobile content display.
BOOKING ENGINE INTEGRATION
One of the new features is the synchronization of Offers between Vertical Booking and the Website.
This “immersive” solution allows the two platforms to communicate, automatically importing the offers published on the Booking Engine directly to the website.
Users can select the desired offer or package directly on the website and purchase it without any intermediate search steps.
Offers Page – Website
Offer Article – Website
Direct Link – Booking Engine
SEO AND BRAND PROTECTION
In 2022, we implemented a strategy to improve the hotel’s search engine ranking.
We carried out targeted SEO actions using specific keywords relevant to the property and, in parallel, launched Brand Protection Adwords campaigns to strengthen the impact and effectiveness of these activities.
In 2023, after careful analysis, we launched additional Google Ads campaigns in Italy and selected European countries, chosen based on the client’s interests.
The Brand Protection and Search campaigns achieved remarkable results in the first year:
+21.3% in direct bookings on the website
+5.8% in direct bookings through ads
+324.13% increase in average website sessions
In the 2024/2025 season, a strategic shift was implemented to target customers who book well in advance—a decision that proved successful. In the first month of implementation, we recorded:
+775.1% increase in revenue compared to December 2023 • €18 earned for every €1 invested in Ads
FOTOGRAFIA
